Real ChatGPT answer · index seedOqZ6i3ad4B4completeMarketing and advertising · AI search and generative engine optimizationcomparison
Which tool is better for tracking AI referral sources in Google Analytics four right now, GA four custom dimensions or third party platforms like SparkToro
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Which tool is better for tracking AI referral sources in Google Analytics four right now, GA four custom dimensions or third party platforms like SparkToro
3 real searches · 1 real-search pass
Google Analytics 4 custom dimensions event-scoped session-scoped traffic source documentation 2026 AI referralsGoogle ↗
OBSERVEDReason
SparkToro AI search analytics AI referrals tracking website analytics capabilities officialGoogle ↗
OBSERVEDOther / navigational
SparkToro GA4 integration referral traffic AI search tracking official documentationGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
Google Analytics 4 custom dimensions event-scoped session-scoped traffic source documentation 2026 AI referrals Google ↗
SparkToro AI search analytics AI referrals tracking website analytics capabilities official Google ↗
SparkToro GA4 integration referral traffic AI search tracking official documentation Google ↗
- How does SparkToro know what an audience pays attention to? · sparktoro.com
- What networks and websites does SparkToro cover? · sparktoro.com
- [GA4] About custom dimensions and metrics · support.google.com
- Scopes of traffic-source dimensions · support.google.com
- [GA4] Create event-scoped custom dimensions · support.google.com
- Set up event parameters | Google Analytics | Google for Developers · developers.google.com
- What's new in Google Analytics · support.google.com
- Default channel group · support.google.com
- How to find referral traffic in GA4, including AI · iamgeorgekelly.com
- SparkToro · sparktoro.com
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Google Analytics 4 custom dimensions event-scoped session-scoped traffic source documentation 2026 AI referrals OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
SparkToro AI search analytics AI referrals tracking website analytics capabilities official OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
SparkToro GA4 integration referral traffic AI search tracking official documentation OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |