Can you explain what sodium lauryl sulfate does in the Colgate toothpaste ingredients list and why so many people online are suddenly trying to avoid it?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Can you explain what sodium lauryl sulfate does in the Colgate toothpaste ingredients list and why so many people online are suddenly trying to avoid it?
3 real searches · 1 real-search pass
2026 social media trend avoid sodium lauryl sulfate toothpaste why TikTok SLS-freeGoogle ↗
OBSERVED
sodium lauryl sulfate toothpaste recurrent aphthous ulcers evidence systematic review dental association SLS irritationGoogle ↗
OBSERVED
FDA sodium lauryl sulfate toothpaste safety cosmetic ingredient CIR safety assessment oral mucosaGoogle ↗
OBSERVED
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
Classifying 3 queries…
Searches and sources
ChatGPT3 real searches · gpt-6
2026 social media trend avoid sodium lauryl sulfate toothpaste why TikTok SLS-free Google ↗
sodium lauryl sulfate toothpaste recurrent aphthous ulcers evidence systematic review dental association SLS irritation Google ↗
FDA sodium lauryl sulfate toothpaste safety cosmetic ingredient CIR safety assessment oral mucosa Google ↗
- Effect of sodium lauryl sulfate on recurrent aphthous stomatitis: A systematic review · pubmed.ncbi.nlm.nih.gov
- Side effects of sodium lauryl sulfate applied in toothpastes: A scoping review. · pubmed.ncbi.nlm.nih.gov
- Toothpastes · ada.org
- What Sodium Lauryl Sulfate & Is It Safe? · colgate.com
- Sodium Lauryl Sulfate (SLS) · chemicalsafetyfacts.org
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
2026 social media trend avoid sodium lauryl sulfate toothpaste why TikTok SLS-free OBSERVED | Google ↗ AI Mode ↗ | — | — | — | — | 1x of 1 | |
sodium lauryl sulfate toothpaste recurrent aphthous ulcers evidence systematic review dental association SLS irritation OBSERVED | Google ↗ AI Mode ↗ | — | — | — | — | 1x of 1 | |
FDA sodium lauryl sulfate toothpaste safety cosmetic ingredient CIR safety assessment oral mucosa OBSERVED | Google ↗ AI Mode ↗ | — | — | — | — | 1x of 1 |