Real ChatGPT answer · index seedOVw6CxjnmXocompleteMarketing and advertising · AI search and generative engine optimizationcomparison
Is generative engine optimization really replacing SEO for B2B tech companies or do we need to do both right now to survive?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Is generative engine optimization really replacing SEO for B2B tech companies or do we need to do both right now to survive?
3 real searches · 1 real-search pass
2026 B2B generative engine optimization GEO SEO research AI search buyer behavior citations studyGoogle ↗
OBSERVEDReason
Google Search Central AI features guidance SEO AI Overviews website owners 2025 2026Google ↗
OBSERVEDInstruction
B2B buyers generative AI research vendor discovery 2025 survey reportGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 2 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
2026 B2B generative engine optimization GEO SEO research AI search buyer behavior citations study Google ↗
Google Search Central AI features guidance SEO AI Overviews website owners 2025 2026 Google ↗
B2B buyers generative AI research vendor discovery 2025 survey report Google ↗
- The Answer Economy: G2's 2026 AI Search Insight Report · learn.g2.com
- How AI tools shape the B2B buying process: A survey of 600+ US business professionals · semrush.com
- B2B buyers still start their research with search · emarketer.com
- Google's Guide to Optimizing for Generative AI Features on Google Search | Google Search Central | Documentation | Google for Developers · developers.google.com
- AI Features and Your Website | Google Search Central | Documentation | Google for Developers · developers.google.com
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
2026 B2B generative engine optimization GEO SEO research AI search buyer behavior citations study OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
Google Search Central AI features guidance SEO AI Overviews website owners 2025 2026 OBSERVED | Google ↗ AI Mode ↗ | — | Instruction | — | — | 1x of 1 | |
B2B buyers generative AI research vendor discovery 2025 survey report OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |