How can I calculate true marketing ROI attribution when my customers touch our website multiple times through organic search and paid ads before buying?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
How can I calculate true marketing ROI attribution when my customers touch our website multiple times through organic search and paid ads before buying?
1 real search · 1 real-search pass
Google Analytics 4 attribution models data-driven attribution conversion paths documentation marketing attribution incrementality experimentsGoogle ↗
OBSERVED
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
Classifying 1 queries…
Searches and sources
ChatGPT1 real searches · gpt-6
Google Analytics 4 attribution models data-driven attribution conversion paths documentation marketing attribution incrementality experiments Google ↗
- Get started with attribution · support.google.com
- Change the reporting attribution model for key events · support.google.com