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What are the most common mistakes people make with UTM parameters that completely break campaign attribution reporting in Google Analytics

ChatGPTgpt-62 queries11/1/2026
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Fan-out diagram

The searches the AI actually ran for this prompt.

SEED QUERY
What are the most common mistakes people make with UTM parameters that completely break campaign attribution reporting in Google Analytics
2 real searches · 1 real-search pass
Google Analytics 4 UTM parameters campaign attribution default channel group medium source campaign documentationGoogle ↗
OBSERVEDInstruction
GA4 campaign URL parameters redirects internal links cross-domain measurement documentationGoogle ↗
OBSERVEDConsequence

Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.

Query classes

Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.

ChatGPT real searches (2)
Short factOther / navigationalComparisonConsequence50%ReasonDefinitionInstruction50%Yes / no

Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.

Searches and sources

ChatGPT2 real searches · gpt-6
Google Analytics 4 UTM parameters campaign attribution default channel group medium source campaign documentation Google ↗
GA4 campaign URL parameters redirects internal links cross-domain measurement documentation Google ↗

Queries

2 queries · click a column to sort
Query / typeSearchIntentQuery classRouting formatClusterFreq ↓Weight
Google Analytics 4 UTM parameters campaign attribution default channel group medium source campaign documentation
OBSERVED
Google ↗
AI Mode ↗
—Instruction——1x
of 1
GA4 campaign URL parameters redirects internal links cross-domain measurement documentation
OBSERVED
Google ↗
AI Mode ↗
—Consequence——1x
of 1