Real ChatGPT answer · index seedNL5xrMgr2SEcompleteMarketing and advertising · ad platformscomparison
I am setting up an Apple Search Ads keyword strategy for our new educational app, and I want to know if exact match is better than broad match for keeping our monthly household ad spend low.
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
I am setting up an Apple Search Ads keyword strategy for our new educational app, and I want to know if exact match is better than broad match for keeping our monthly household ad spend low.
1 real search · 1 real-search pass
Apple Search Ads exact match broad match keyword match types official documentation budget controlGoogle ↗
OBSERVEDOther / navigational
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT1 real searches · gpt-6
Apple Search Ads exact match broad match keyword match types official documentation budget control Google ↗
- Campaign Structure - Best Practices · ads.apple.com
- Keywords - Best Practices · ads.apple.com
- Add and Manage Keywords - Help · ads.apple.com
- Considerations for keyword bids - Help · ads.apple.com
- Understand Match Types - Help · ads.apple.com