Does the Sephora beauty insider sale happen at the exact same time every year or do the dates shift around depending on the season?
Fan-out diagram
Seed → topic clusters → sub-queries, per model.
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence. 31 queries are still being classified.
What the models actually searched
Each model answered the query with its own web search. These are the searches it ran, matched to the closest simulated query.
- Sephora Savings Event FAQs – Holiday 202... · community.sephora.com
- Sephora Savings Event FAQs – Holiday 202... · community.sephora.com
- Sephora Spring Sale 2025: Get 10% - 30% Off Stuff That's Rarely on Sale · thekrazycouponlady.com
Semantic map
Every query placed by meaning (EmbeddingGemma 2, 256-d). Shaded regions are topics, nearby points are near-paraphrases, and a circle's size is how often the query came back.
Queries
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
do sephora sale dates change every year REFORMULATION | Google ↗ AI Mode ↗ | The user wants a direct yes-or-no answer regarding the fluctuation of Sephora sale dates. | — | faq_page | reasons for date shifts | 3x of 3 | |
sephora beauty insider sale schedule history dates REFORMULATION | Google ↗ AI Mode ↗ | The user wants a clear overview of when Sephora sales have historically occurred to see if dates are consistent. | — | web_article | historical sale schedule and history | 2x of 3 | |
sephora holiday savings event dates past years RELATED | Google ↗ AI Mode ↗ | The user wants to check the historical date ranges specifically for the end-of-year holiday sale. | — | dataset | annual sale dates and timing | 2x of 3 | |
how far in advance are sephora sale dates announced RELATED | Google ↗ AI Mode ↗ | The user wants to know the lead time for when Sephora officially reveals its sale dates. | — | forum/qna | sale calendar and announcements | 2x of 3 | |
sephora beauty insider sale dates history REFORMULATION | Google ↗ AI Mode ↗ | The user wants a reformatted version of the original query focusing on historical dates to understand if they shift. | — | web_article | historical sale schedule and history | 1x of 3 | |
when does the sephora spring savings event usually start RELATED | Google ↗ AI Mode ↗ | The user is looking for specific timing details regarding the spring iteration of the Sephora sale. | — | faq_page | annual sale dates and timing | 1x of 3 | |
when are the sephora savings events held each year REFORMULATION | Google ↗ AI Mode ↗ | The user is looking for the standard annual schedule of Sephora's major sales. | — | faq_page | annual sale dates and timing | 1x of 3 | |
when is the next sephora savings event IMPLICIT | Google ↗ AI Mode ↗ | The user is looking to find the exact dates for upcoming Sephora sales based on current calendar timing. | — | faq_page | annual sale dates and timing | 1x of 3 | |
sephora holiday savings event dates november october RELATED | Google ↗ AI Mode ↗ | The user wants to know when the late-year or holiday Sephora sale typically takes place. | — | web_article | annual sale dates and timing | 1x of 3 | |
sephora sale schedule 2024 vs 2025 COMPARATIVE | Google ↗ AI Mode ↗ | The user wants to compare sale dates from consecutive years to see if the timing shifts. | — | comparison_table | sale frequency and year comparison | 1x of 3 | |
sephora spring sale vs holiday savings event dates COMPARATIVE | Google ↗ AI Mode ↗ | The user wants to compare the timing and season of different major Sephora sales throughout the year. | — | comparison_table | annual sale dates and timing | 1x of 3 | |
sephora sale dates 2024 vs 2025 vs 2026 shift COMPARATIVE | Google ↗ AI Mode ↗ | The user wants to compare sale dates across multiple consecutive years to see if they shift significantly. | — | comparison_table | sale frequency and year comparison | 1x of 3 | |
sephora spring vs holiday savings event timing RELATED | Google ↗ AI Mode ↗ | The user wants to understand the timing relationship between the spring sale and the holiday sale. | — | web_article | annual sale dates and timing | 1x of 3 | |
ulta vs sephora sale schedule comparison ENTITY EXPANSION | Google ↗ AI Mode ↗ | The user wants to see how Sephora's sale predictability compares to its main competitor, Ulta. | — | buyers_guide | sale frequency and year comparison | 1x of 3 | |
sephora rouge vs vib vs insider sale tier dates ENTITY EXPANSION | Google ↗ AI Mode ↗ | The user wants to know if different loyalty tiers experience different sale start dates. | — | buyers_guide | insider tier access dates | 1x of 3 | |
best beauty insider sale to shop for makeup deals PERSONALIZED | Google ↗ AI Mode ↗ | The user is trying to determine which specific seasonal sale offers the best value and timing for shopping. | — | review_roundup | historical sale schedule and history | 1x of 3 | |
tips for shopping sephora beauty insider sales regardless of date PERSONALIZED | Google ↗ AI Mode ↗ | The user wants general strategies on how to maximize the Sephora sales whenever they happen. | — | checklist | historical sale schedule and history | 1x of 3 | |
sephora sale calendar pattern analysis REFORMULATION | Google ↗ AI Mode ↗ | The user is searching for an analytical breakdown of how Sephora predicts or sets its sale calendar. | — | pdf_whitepaper | sale frequency and year comparison | 1x of 3 | |
sephora beauty insider tiers sale access schedule ENTITY EXPANSION | Google ↗ AI Mode ↗ | The user wants to know the tiered rollout schedule for Sephora sales (Rouge, VBI, Insider). | — | buyers_guide | historical sale schedule and history | 1x of 3 | |
sephora savings event tiers rouge VIB insider discount dates RELATED | Google ↗ AI Mode ↗ | The user wants to understand if different loyalty tiers get access to the sale at different times. | — | web_article | insider tier access dates | 1x of 3 | |
sephora saving event schedule faq RELATED | Google ↗ AI Mode ↗ | The user seeks frequently asked questions regarding Sephora event timings. | — | faq_page | annual sale dates and timing | 1x of 3 | |
best time of year to buy makeup at sephora PERSONALIZED | Google ↗ AI Mode ↗ | The user is looking for broader shopping advice on when to buy cosmetics at Sephora to get the best discounts. | — | review_roundup | annual sale dates and timing | 1x of 3 | |
sephora sale calendar 2024 2025 IMPLICIT | Google ↗ AI Mode ↗ | The user wants a calendar view showing projected and actual sale dates for recent years. | — | dataset | sale calendar and announcements | 1x of 3 | |
why do retail sale dates shift around seasonally IMPLICIT | Google ↗ AI Mode ↗ | The user wants to understand the general retail reasoning behind why promotion dates fluctuate. | — | web_article | reasons for date shifts | 1x of 3 | |
sephora sale calendar months REFORMULATION | Google ↗ AI Mode ↗ | The user wants a quick month-by-month look at when Sephora sales occur. | — | checklist | sale calendar and announcements | 1x of 3 | |
how often does sephora have 20 off sales RELATED | Google ↗ AI Mode ↗ | The user wants to know the frequency of major discount events hosted by Sephora. | — | faq_page | sale frequency and year comparison | 1x of 3 | |
sephora sale date announcements official press releases ENTITY EXPANSION | Google ↗ AI Mode ↗ | The user wants to find official announcements or press details regarding sale dates. | — | press_release | sale calendar and announcements | 1x of 3 | |
why do retail sale dates shift each year RELATED | Google ↗ AI Mode ↗ | The user wants to understand the retail logic behind why promotional calendar dates float. | — | web_article | reasons for date shifts | 1x of 3 | |
why do retail sale dates shift around the calendar ENTITY EXPANSION | Google ↗ AI Mode ↗ | The user wants to understand the broader retail logic behind why sales shift relative to calendar weeks. | — | pdf_whitepaper | reasons for date shifts | 1x of 3 | |
sephora sale dates forum discussion RELATED | Google ↗ AI Mode ↗ | The user wants to see community discussions and crowdsourced predictions regarding upcoming sale dates. | — | forum/qna | sale calendar and announcements | 1x of 3 | |
sephora spring sale exact dates 2023 2024 2025 COMPARATIVE | Google ↗ AI Mode ↗ | The user wants to see the exact progression of the spring sale across three consecutive years. | — | comparison_table | sale calendar and announcements | 1x of 3 |
Passes
Does another pass still surface new queries? A flattening curve means the fan-out has stabilised.
| Model | Pass | Target | Generated | Seconds | Tokens (in / out) | Notes |
|---|---|---|---|---|---|---|
| gemini-3.5-flash-lite | 1 | 12 | 12 | — | 925 / 1,459 | |
| gemini-3.5-flash-lite | 2 | 12 | 12 | — | 925 / 1,449 | |
| gemini-3.5-flash-lite | 3 | 12 | 12 | — | 925 / 1,500 |