Compare the effectiveness of TikTok video clips versus Instagram Reels for driving listenership to an interview-heavy independent podcast.
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Compare the effectiveness of TikTok video clips versus Instagram Reels for driving listenership to an interview-heavy independent podcast.
3 real searches · 1 real-search pass
TikTok Instagram Reels podcast discovery audience conversion short-form video podcast marketing 2025 2026Google ↗
OBSERVEDReason
Edison Research Infinite Dial 2025 social media podcast discovery TikTok InstagramGoogle ↗
OBSERVEDOther / navigational
TikTok for Business creator discovery engagement Instagram Reels recommendations shares podcast clipsGoogle ↗
OBSERVEDOther / navigational
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 2 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
TikTok Instagram Reels podcast discovery audience conversion short-form video podcast marketing 2025 2026 Google ↗
Edison Research Infinite Dial 2025 social media podcast discovery TikTok Instagram Google ↗
TikTok for Business creator discovery engagement Instagram Reels recommendations shares podcast clips Google ↗
- The Infinite Dial® 2025 · ssrs.com
- The Infinite Dial 2025 · edisonresearch.com
- 2026 Social media benchmarks report · go.emplifi.io
- Metricool's 2025 Podcast Study Releases Social Media Playbook of America's Top-Charting Podcasts · prnewswire.com
- Metricool unveiled its 2025 Podcast Study · martechcube.com
- Audio Podcasts Build The Most Trust In The Creator Economy, But Video And Clips Drive The Action, Study Finds · netinfluencer.com
- Podcast Atlas: 73% of listeners would follow creators across formats · ppc.land
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
TikTok Instagram Reels podcast discovery audience conversion short-form video podcast marketing 2025 2026 OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
Edison Research Infinite Dial 2025 social media podcast discovery TikTok Instagram OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
TikTok for Business creator discovery engagement Instagram Reels recommendations shares podcast clips OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 |