What factors are currently driving up CPM rates for digital roadside billboards along major commuter highways in the northeast
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What factors are currently driving up CPM rates for digital roadside billboards along major commuter highways in the northeast
2 real searches · 1 real-search pass
2026 digital out of home advertising CPM rates drivers Northeast roadside billboards commuter highways inventory demand programmatic audience measurementGoogle ↗
OBSERVEDReason
2026 out of home advertising market trends digital billboard pricing CPM audience impressions Northeast United StatesGoogle ↗
OBSERVEDComparison
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
2026 digital out of home advertising CPM rates drivers Northeast roadside billboards commuter highways inventory demand programmatic audience measurement Google ↗
2026 out of home advertising market trends digital billboard pricing CPM audience impressions Northeast United States Google ↗
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- US midterm advertising bill to hit record $11.6 billion, fueled by Senate races, AdImpact says · reuters.com
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- BIA 2026 Local Ad Forecast: $186.1B, First Look at 2027 · bia.com
- 2026 political ad spend is adding new pressure to Q4 media planning · thedrum.com
- How much do programmatic DOOH campaigns cost? · adquick.com
- DOOH advertising cost: digital billboard prices · kosmocgi.com
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
2026 digital out of home advertising CPM rates drivers Northeast roadside billboards commuter highways inventory demand programmatic audience measurement OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
2026 out of home advertising market trends digital billboard pricing CPM audience impressions Northeast United States OBSERVED | Google ↗ AI Mode ↗ | — | Comparison | — | — | 1x of 1 |