Real ChatGPT answer · index seedMyHGjxCbjuscompleteMarketing and advertising · web analyticsinformational
What advanced attribution models should I use to calculate email marketing return on investment when our subscribers interact with SMS and push notifications simultaneously?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What advanced attribution models should I use to calculate email marketing return on investment when our subscribers interact with SMS and push notifications simultaneously?
3 real searches · 1 real-search pass
cross channel marketing attribution models Shapley value Markov chain incrementality experimentation email SMS pushGoogle ↗
OBSERVEDReason
Google Analytics attribution data-driven attribution methodology conversion paths officialGoogle ↗
OBSERVEDReason
marketing incrementality testing holdout experiments email SMS push attributionGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
cross channel marketing attribution models Shapley value Markov chain incrementality experimentation email SMS push Google ↗
Google Analytics attribution data-driven attribution methodology conversion paths official Google ↗
marketing incrementality testing holdout experiments email SMS push attribution Google ↗
- Measuring Incrementality in Next-Best Action Programs · bcg.com
- Get started with attribution · support.google.com
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
cross channel marketing attribution models Shapley value Markov chain incrementality experimentation email SMS push OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
Google Analytics attribution data-driven attribution methodology conversion paths official OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
marketing incrementality testing holdout experiments email SMS push attribution OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |