What is causing our Meta Advantage Plus shopping campaigns to heavily favor existing retargeting pools instead of prospecting new users?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What is causing our Meta Advantage Plus shopping campaigns to heavily favor existing retargeting pools instead of prospecting new users?
2 real searches · 1 real-search pass
Meta Advantage+ shopping campaigns existing customers retargeting prospecting new customer acquisition controls audience existing customer budget official MetaGoogle ↗
OBSERVEDReason
Meta Advantage+ sales campaigns existing customer budget cap new customer acquisition goal audience segmentation documentationGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
Meta Advantage+ shopping campaigns existing customers retargeting prospecting new customer acquisition controls audience existing customer budget official Meta Google ↗
Meta Advantage+ sales campaigns existing customer budget cap new customer acquisition goal audience segmentation documentation Google ↗
- No More Existing Customer Budget Cap · jonloomer.com
- Advantage+ Shopping campaigns in 2026: an operator’s guide · adsrunner.com
- Advantage+ Sales, App Promotion, and Leads Campaigns · sprinklr.com
- A Guide to Audience Segments · jonloomer.com
- Existing Customer Breakdowns · jonloomer.com
- Advantage+ Sales Campaigns Management · thebrandmove.com
- Customer Acquisition: Exclude Customers · jonloomer.com
- Leverage Audience Segments for Manual Sales Campaigns · jonloomer.com
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Meta Advantage+ shopping campaigns existing customers retargeting prospecting new customer acquisition controls audience existing customer budget official Meta OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
Meta Advantage+ sales campaigns existing customer budget cap new customer acquisition goal audience segmentation documentation OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |