Real ChatGPT answer · index seedM3kjPBsPrPYcompleteMarketing and advertising · AI search and generative engine optimizationbrand
What technical SEO adjustments do we need to make to our schema markup so that LLMs like ChatGPT and Claude properly cite our product pages?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What technical SEO adjustments do we need to make to our schema markup so that LLMs like ChatGPT and Claude properly cite our product pages?
4 real searches · 1 real-search pass
OpenAI GPTBot OAI-SearchBot documentation website crawling search indexing product pages schema markupGoogle ↗
OBSERVEDOther / navigational
Anthropic ClaudeBot web crawler documentation robots.txt search citationsGoogle ↗
OBSERVEDOther / navigational
Google Search Central product structured data Product schema merchant listings JSON-LD documentationGoogle ↗
OBSERVEDOther / navigational
Schema.org Product Offer brand additionalProperty productGroup documentationGoogle ↗
OBSERVEDOther / navigational
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (4)
Classes come from the query-classifier (a local Laya model). 3 of 4 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT4 real searches · gpt-6
OpenAI GPTBot OAI-SearchBot documentation website crawling search indexing product pages schema markup Google ↗
Anthropic ClaudeBot web crawler documentation robots.txt search citations Google ↗
Google Search Central product structured data Product schema merchant listings JSON-LD documentation Google ↗
Schema.org Product Offer brand additionalProperty productGroup documentation Google ↗
- How To Add Merchant Listing Structured Data | Google Search Central | Documentation | Google for Developers · developers.google.com
- Set up structured data for Merchant Center · support.google.com
- Intro to Product Structured Data on Google | Google Search Central | Documentation | Google for Developers · developers.google.cn
- Product Variant Structured Data (ProductGroup, Product) | Google Search Central | Documentation | Google for Developers · developers.google.com
- ProductGroup · schema.org
- How To Add Product Snippet Structured Data | Google Search Central | Documentation | Google for Developers · developers.google.com
- How To Add Product Snippet Structured Data | Google Search Central | Documentation | Google for Developers · developers.google.com
- Overview of OpenAI Crawlers · developers.openai.com
- Publishers and Developers - FAQ · help.openai.com
- Does Anthropic crawl data from the web, and how can site owners block the crawler? · support.anthropic.com
Queries
4 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
OpenAI GPTBot OAI-SearchBot documentation website crawling search indexing product pages schema markup OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
Anthropic ClaudeBot web crawler documentation robots.txt search citations OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
Google Search Central product structured data Product schema merchant listings JSON-LD documentation OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
Schema.org Product Offer brand additionalProperty productGroup documentation OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 |