Real ChatGPT answer · index seedLrK5wRkLdiUcompleteMarketing and advertising · AI search and generative engine optimizationinformational
How do I convince my marketing director that traditional SEO is not enough and we need a dedicated AI search strategy right now
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
How do I convince my marketing director that traditional SEO is not enough and we need a dedicated AI search strategy right now
3 real searches · 1 real-search pass
2026 AI search adoption ChatGPT Google AI Overviews consumer behavior study brand discovery marketingGoogle ↗
OBSERVEDInstruction
Google Search Central AI features guidance website owners AI Overviews SEO fundamentals 2025Google ↗
OBSERVEDInstruction
Pew Research AI summaries Google search click behavior 2025 studyGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
2026 AI search adoption ChatGPT Google AI Overviews consumer behavior study brand discovery marketing Google ↗
Google Search Central AI features guidance website owners AI Overviews SEO fundamentals 2025 Google ↗
Pew Research AI summaries Google search click behavior 2025 study Google ↗
- How Americans feel about AI summaries in search results · pewresearch.org
- Do people click on links in Google AI summaries? · pewresearch.org
- Gartner Survey Finds Only One-Third of Consumers Say GenAI Rivals Search Engines; Marketers Must Optimize for Both AI-Driven and Traditional Search · gartner.com
- Google's Guide to Optimizing for Generative AI Features on Google Search | Google Search Central | Documentation | Google for Developers · developers.google.com
- New opportunities, control and insights for website owners · blog.google
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
2026 AI search adoption ChatGPT Google AI Overviews consumer behavior study brand discovery marketing OBSERVED | Google ↗ AI Mode ↗ | — | Instruction | — | — | 1x of 1 | |
Google Search Central AI features guidance website owners AI Overviews SEO fundamentals 2025 OBSERVED | Google ↗ AI Mode ↗ | — | Instruction | — | — | 1x of 1 | |
Pew Research AI summaries Google search click behavior 2025 study OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |