How do I calculate a fair CPM rate for ad spots when pitching my very first podcast sponsor via email?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
How do I calculate a fair CPM rate for ad spots when pitching my very first podcast sponsor via email?
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
2025 podcast advertising CPM benchmarks 30 second 60 second host read pre roll mid roll rates OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
podcast advertising rates CPM benchmark 2025 independent podcasts downloads host read OBSERVED | Google ↗ AI Mode ↗ | — | Comparison | — | — | 1x of 1 |