Real ChatGPT answer · index seedL7w3IwvBiAYcompleteMarketing and advertising · marketing agenciescommercial
We need a comprehensive guide on transitioning from time and materials to value pricing for creative services that won't cost a fortune to implement
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
We need a comprehensive guide on transitioning from time and materials to value pricing for creative services that won't cost a fortune to implement
3 real searches · 1 real-search pass
value based pricing creative agencies consulting services value pricing methodology Blair Enns Win Without PitchingGoogle ↗
OBSERVEDOther / navigational
value pricing professional services implementation guide pricing research willingness to pay scope project feesGoogle ↗
OBSERVEDComparison
creative agency pricing models value based pricing case study profitability time and materials transitionGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 2 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
value based pricing creative agencies consulting services value pricing methodology Blair Enns Win Without Pitching Google ↗
value pricing professional services implementation guide pricing research willingness to pay scope project fees Google ↗
creative agency pricing models value based pricing case study profitability time and materials transition Google ↗
- Most Common Pricing Models · prometheanresearch.com
- Pricing Models Follow Agency Archetypes · prometheanresearch.com
- Value Pricing – An Update with Ron Baker · ifac.org
- Mastering the Value Conversation · agencymanagementinstitute.com
- Setting fees: What to consider · aia.org
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
value based pricing creative agencies consulting services value pricing methodology Blair Enns Win Without Pitching OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
value pricing professional services implementation guide pricing research willingness to pay scope project fees OBSERVED | Google ↗ AI Mode ↗ | — | Comparison | — | — | 1x of 1 | |
creative agency pricing models value based pricing case study profitability time and materials transition OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |