Real ChatGPT answer · index seedKwwW9NRO6WocompleteMarketing and advertising · AI search and generative engine optimizationcommercial
How can I set up custom events in GA4 to properly attribute conversions coming from AI chatbot referrals and SGE citations?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
How can I set up custom events in GA4 to properly attribute conversions coming from AI chatbot referrals and SGE citations?
3 real searches · 1 real-search pass
GA4 create custom events event parameters custom channel group traffic source documentation Google AnalyticsGoogle ↗
OBSERVEDInstruction
Google Analytics 4 AI Overviews referral traffic analytics source medium documentationGoogle ↗
OBSERVEDReason
GA4 event-scoped custom dimensions traffic source session source medium documentationGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
GA4 create custom events event parameters custom channel group traffic source documentation Google Analytics Google ↗
Google Analytics 4 AI Overviews referral traffic analytics source medium documentation Google ↗
GA4 event-scoped custom dimensions traffic source session source medium documentation Google ↗
- Set up event parameters | Google Analytics | Google for Developers · developers.google.com
- Set up events | Google Analytics | Google for Developers · developers.google.com
- [GA4] Create event-scoped custom dimensions · support.google.com
- [GA4] About custom dimensions and metrics · support.google.com
- Custom channel groups · support.google.com
- Scopes of traffic-source dimensions · support.google.com
- Traffic attribution data | Google Analytics | Google for Developers · developers.google.com
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
GA4 create custom events event parameters custom channel group traffic source documentation Google Analytics OBSERVED | Google ↗ AI Mode ↗ | — | Instruction | — | — | 1x of 1 | |
Google Analytics 4 AI Overviews referral traffic analytics source medium documentation OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
GA4 event-scoped custom dimensions traffic source session source medium documentation OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |