Real ChatGPT answer · index seedKMZRCqpbhKEcompleteMarketing and advertising · brandinginformational
What are the emerging trends in budgeting for brand awareness on streaming TV platforms compared to traditional social media ad spend?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What are the emerging trends in budgeting for brand awareness on streaming TV platforms compared to traditional social media ad spend?
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
2026 connected TV advertising budget trends brand awareness vs social media ad spend allocation streaming TV measurement programmatic Google ↗
2026 US advertising spend forecast CTV social media ad spending eMarketer IAB Google ↗
- IAB | IAB Raises 2026 U.S. Ad Spend Forecast to +12.3% YoY Growth · iab.com
- IAB | IAB Raises 2026 U.S. Ad Spend Forecast to +12.3% YoY Growth · iab.com
- Advertisers refocus on CTV as budgets shift from linear and digital · emarketer.com
- 70% of Advertisers Plan To Increase Streaming TV Spend in 2026 · research.mountain.com
- Why Marketers Are Shifting Ad Budget From Social to CTV Ads · adsmanager.paramount.com
- Comscore 2026 State of Programmatic Report: CTV and Audio expected... · comscore.com
- 2026 IAB Outlook Study · iab.com
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
2026 connected TV advertising budget trends brand awareness vs social media ad spend allocation streaming TV measurement programmatic OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
2026 US advertising spend forecast CTV social media ad spending eMarketer IAB OBSERVED | Google ↗ AI Mode ↗ | — | Short fact | — | — | 1x of 1 |