What are the most reliable sources for finding detailed podcast listener demographic data in the B2B tech sector so we can pitch our sponsor deck effectively?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What are the most reliable sources for finding detailed podcast listener demographic data in the B2B tech sector so we can pitch our sponsor deck effectively?
3 real searches · 1 real-search pass
B2B podcast audience demographics data sources Edison Research Infinite Dial Share of Ear Podtrac Triton Digital Nielsen podcast measurement IAB guidelinesGoogle ↗
OBSERVEDReason
podcast advertising B2B audience measurement job title company size listener surveys sponsor media kit data sources GWIGoogle ↗
OBSERVEDReason
Sounds Profitable podcast audience research B2B tech podcast demographics listener studyGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
B2B podcast audience demographics data sources Edison Research Infinite Dial Share of Ear Podtrac Triton Digital Nielsen podcast measurement IAB guidelines Google ↗
podcast advertising B2B audience measurement job title company size listener surveys sponsor media kit data sources GWI Google ↗
Sounds Profitable podcast audience research B2B tech podcast demographics listener study Google ↗
- Triton Podcast Metrics and Demos+ · tritondigital.com
- Podcast Metrics Demos+ · help.tritondigital.com
- Edison Research audio and podcast research · ssrs.com
- The Infinite Dial® · ssrs.com
- Nielsen Audio Measurement · nielsen.com
- Podcasting in the Creator Economy: · iab.com
- 2026 Podcast Landscape · soundsprofitable.com
- Audio Primes: The Podcast Industry’s Most Valuable Audience · soundsprofitable.com
- Podtrac · podtrac.com
- IAB Podcast Measurement Technical Guidelines · iabtechlab.com
- Digital Audio Measurement Guide · iab.com
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
B2B podcast audience demographics data sources Edison Research Infinite Dial Share of Ear Podtrac Triton Digital Nielsen podcast measurement IAB guidelines OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
podcast advertising B2B audience measurement job title company size listener surveys sponsor media kit data sources GWI OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
Sounds Profitable podcast audience research B2B tech podcast demographics listener study OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |