How do I audit our traffic acquisition channels in GA4 today to find out why direct traffic suddenly doubled overnight?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
How do I audit our traffic acquisition channels in GA4 today to find out why direct traffic suddenly doubled overnight?
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
Google Analytics 4 traffic acquisition report session source medium direct traffic attribution documentation Google ↗
Google Analytics 4 unwanted referrals cross domain measurement campaign URL builder documentation Google ↗
- [GA4] Traffic acquisition report - Computer · support.google.com
- Scopes of traffic-source dimensions · support.google.com
- Identify unwanted referrals · support.google.com
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Google Analytics 4 traffic acquisition report session source medium direct traffic attribution documentation OBSERVED | Google ↗ AI Mode ↗ | — | Instruction | — | — | 1x of 1 | |
Google Analytics 4 unwanted referrals cross domain measurement campaign URL builder documentation OBSERVED | Google ↗ AI Mode ↗ | — | Instruction | — | — | 1x of 1 |