Real ChatGPT answer · index seedK3uQnXUttYMcompleteMarketing and advertising · web analyticsinformational
I want to set up a custom attribution model for my photography print site, but I am not sure where to start with the weighting rules in GA4.
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
I want to set up a custom attribution model for my photography print site, but I am not sure where to start with the weighting rules in GA4.
1 real search · 1 real-search pass
Google Analytics 4 attribution settings data-driven paid and organic last click custom attribution model weighting rules documentationGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT1 real searches · gpt-6
Google Analytics 4 attribution settings data-driven paid and organic last click custom attribution model weighting rules documentation Google ↗
- Change the reporting attribution model for key events · support.google.com
- Get started with attribution · support.google.com
- Select attribution settings · support.google.com