Real ChatGPT answer · index seedJpXDKAxpy7QcompleteMarketing and advertising · marketing agenciescommercial
What is the psychology behind writing high converting ad copy for mobile users compared to desktop users in 2024?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What is the psychology behind writing high converting ad copy for mobile users compared to desktop users in 2024?
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model).
Searches and sources
ChatGPT2 real searches · gpt-6
2024 mobile advertising user attention cognitive load short-form ad copy desktop conversion behavior research Google ↗
2024 mobile vs desktop ecommerce conversion user behavior trust friction checkout research Google ↗
- Mobile Content: Understanding Drivers of Engagement by Screen · connectedpapers.com
- Unbounce's 2024 Conversion Benchmark Report Proves that Attention Spans are Declining, and so are Conversion Rates · prnewswire.com
- Understanding Consumers’ Visual Attention in Mobile Advertisements: An Ambulatory Eye-Tracking Study with Machine Learning Techniques: Journal of Advertising: Vol 53, No 3 · tandfonline.com
- Mobile E-Commerce Usability Guidelines · baymard.com
- Attention Measurement Explainer: Data Signal Approaches · iab.com
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
2024 mobile advertising user attention cognitive load short-form ad copy desktop conversion behavior research OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
2024 mobile vs desktop ecommerce conversion user behavior trust friction checkout research OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |