Real ChatGPT answer · index seedJjdyZEXLuLAcompleteMarketing and advertising · AI search and generative engine optimizationcomparison
Why is predictive analytics for search failing to match our actual click through rates this week and what should we use instead?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Why is predictive analytics for search failing to match our actual click through rates this week and what should we use instead?
1 real search · 1 real-search pass
search predictive click through rate model calibration drift position bias actual CTR monitoring 2026Google ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model).
Searches and sources
ChatGPT1 real searches · gpt-6
search predictive click through rate model calibration drift position bias actual CTR monitoring 2026 Google ↗
- Position bias in AI-Powered Search · livebook.manning.com
- An experimental comparison of click position-bias models · microsoft.com
- Nudging neural click prediction models to pay attention to position · amazon.science