Real ChatGPT answer · index seedJcoo6LpPq7ccompleteMarketing and advertising · AI search and generative engine optimizationinformational
How does the rise of zero click searches impact top of funnel content marketing strategy for business to consumer brands?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
How does the rise of zero click searches impact top of funnel content marketing strategy for business to consumer brands?
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 1 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
zero-click searches 2025 B2C content marketing AI Overviews organic traffic study SparkToro Datos Google ↗
Google AI Overviews click through rate impact 2025 Pew Research search behavior Google ↗
- Do people click on links in Google AI summaries? · pewresearch.org
- Goodbye Clicks, Hello AI: Zero-Click Search Redefines Marketing · bain.com
- Google zero-click searches reach 68% in early 2026: Study · searchengineland.com
- Semrush Report: AI Overviews’ Impact on Search in 2025 · semrush.com
- Semrush Report: AI Overviews’ Impact on Search in 2025 · semrush.com
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
zero-click searches 2025 B2C content marketing AI Overviews organic traffic study SparkToro Datos OBSERVED | Google ↗ AI Mode ↗ | — | Comparison | — | — | 1x of 1 | |
Google AI Overviews click through rate impact 2025 Pew Research search behavior OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |