Real ChatGPT answer · index seedJb3qiMlOvPccompleteMarketing and advertising · web analyticshowto

Can you explain how to use UTM parameters effectively for offline QR code campaigns we are running for our university career fair

ChatGPTgpt-61 query11/1/2026
Download run

Fan-out diagram

The searches the AI actually ran for this prompt.

SEED QUERY
Can you explain how to use UTM parameters effectively for offline QR code campaigns we are running for our university career fair
1 real search · 1 real-search pass
Google Analytics 4 campaign URL parameters utm_source utm_medium utm_campaign documentation QR codes offline campaignsGoogle ↗
OBSERVEDReason

Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.

Query classes

Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.

ChatGPT real searches (1)
Short factOther / navigationalComparisonConsequenceReason100%DefinitionInstructionYes / no

Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.

Searches and sources

ChatGPT1 real searches · gpt-6
Google Analytics 4 campaign URL parameters utm_source utm_medium utm_campaign documentation QR codes offline campaigns Google ↗
  1. URL builders: Collect campaign data with custom URLs · support.google.com
  2. Campaign URL Builder · ga-dev-tools.google

Queries

1 queries · click a column to sort
Query / typeSearchIntentQuery classRouting formatClusterFreq ↓Weight
Google Analytics 4 campaign URL parameters utm_source utm_medium utm_campaign documentation QR codes offline campaigns
OBSERVED
Google ↗
AI Mode ↗
—Reason——1x
of 1