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Our organic traffic dropped forty percent after Google rolled out its Search Generative Experience, so how do I audit our schema markup to fix this?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Our organic traffic dropped forty percent after Google rolled out its Search Generative Experience, so how do I audit our schema markup to fix this?
3 real searches · 1 real-search pass
Google Search Central structured data general guidelines AI Overviews structured data special requirements 2026Google ↗
OBSERVEDInstruction
Google Search Console performance report clicks impressions average position branded non branded documentationGoogle ↗
OBSERVEDReason
Google Rich Results Test schema markup validator Search Console enhancements documentationGoogle ↗
OBSERVEDOther / navigational
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
Google Search Central structured data general guidelines AI Overviews structured data special requirements 2026 Google ↗
Google Search Console performance report clicks impressions average position branded non branded documentation Google ↗
Google Rich Results Test schema markup validator Search Console enhancements documentation Google ↗
- Google Search Console · search.google.com
- Schema.org Validator · validator.schema.org
- Rich Results Test · support.google.com
- General Structured Data Guidelines | Google Search Central | Documentation | Google for Developers · developers.google.com
- Debug Google Search Traffic Drops | Google Search Central | Documentation | Google for Developers · developers.google.com
- What are impressions, position, and clicks? · support.google.com
- AI Features and Your Website | Google Search Central | Documentation | Google for Developers · developers.google.com
- Google's Guide to Optimizing for Generative AI Features on Google Search | Google Search Central | Documentation | Google for Developers · developers.google.cn
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Google Search Central structured data general guidelines AI Overviews structured data special requirements 2026 OBSERVED | Google ↗ AI Mode ↗ | — | Instruction | — | — | 1x of 1 | |
Google Search Console performance report clicks impressions average position branded non branded documentation OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
Google Rich Results Test schema markup validator Search Console enhancements documentation OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 |