Real ChatGPT answer · index seedJ42L3EO7sVEcompleteMarketing and advertising · social media marketingbrand
How do we handle a sudden viral PR crisis on TikTok when our brand mentions are overwhelmingly negative overnight?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
How do we handle a sudden viral PR crisis on TikTok when our brand mentions are overwhelmingly negative overnight?
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
TikTok brand social media crisis response best practices acknowledge issue transparency preserve evidence misinformation crisis communications Google ↗
crisis communication social media response accountability transparency holding statement best practices PRSA Google ↗
- Crisis Communications Checklist: 24-Hour Response Protocol · jobs.prsa.org
- Crisis Communications Planning: Building Your Response Framework · jobs.prsa.org
- Social Media Crisis Management: Real-Time Response Strategies · jobs.prsa.org
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
TikTok brand social media crisis response best practices acknowledge issue transparency preserve evidence misinformation crisis communications OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
crisis communication social media response accountability transparency holding statement best practices PRSA OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |