What are current typical CPM rates for mid-tier comedy podcasts in the US so I can quote a brand deal correctly within the next hour?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What are current typical CPM rates for mid-tier comedy podcasts in the US so I can quote a brand deal correctly within the next hour?
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
US podcast advertising CPM rates 2026 comedy podcasts mid-roll host read benchmark Google ↗
podcast advertising rates CPM 2025 2026 host read midroll 60 second industry benchmark Google ↗
- Comedy podcast CPM: the $23 seller benchmark · podderapp.com
- Podcast CPM benchmarks: rates by format and placement · podderapp.com
- Podcast Advertising CPM by Genre 2026: Rates and Real Data · castfox.net
- Podcast Advertising CPM: One of the Few Published Rate Cards in Media · whatiscpm.com
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
US podcast advertising CPM rates 2026 comedy podcasts mid-roll host read benchmark OBSERVED | Google ↗ AI Mode ↗ | — | Comparison | — | — | 1x of 1 | |
podcast advertising rates CPM 2025 2026 host read midroll 60 second industry benchmark OBSERVED | Google ↗ AI Mode ↗ | — | Comparison | — | — | 1x of 1 |