Real ChatGPT answer · index seedIuadSAcHADAcompleteMarketing and advertising · AI search and generative engine optimizationcommercial
What is the current consensus among SEO experts on how to optimize for Perplexity and ChatGPT search rather than traditional Google algorithms?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What is the current consensus among SEO experts on how to optimize for Perplexity and ChatGPT search rather than traditional Google algorithms?
2 real searches · 1 real-search pass
2026 generative engine optimization GEO AEO SEO experts consensus Perplexity ChatGPT search best practices study citations content structureGoogle ↗
OBSERVEDInstruction
Perplexity official publisher documentation crawler robots.txt citations search sources ChatGPT search official website crawler documentationGoogle ↗
OBSERVEDOther / navigational
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
2026 generative engine optimization GEO AEO SEO experts consensus Perplexity ChatGPT search best practices study citations content structure Google ↗
Perplexity official publisher documentation crawler robots.txt citations search sources ChatGPT search official website crawler documentation Google ↗
- Generative Engine Optimization: How to Dominate AI Search · arxiv.org
- Generative engine optimization (GEO): how AI picks sources, what works, and how to measure it · rank.ai
- Publishers and Developers - FAQ · help.openai.com
- Searching the web with ChatGPT · help.openai.com
- How Perplexity Chooses Its Sources · getveritas.io
- Google's New AI Search Guide Calls AEO And GEO 'Still SEO' · searchenginejournal.com
- GEO starts with the question, not the answer · axios.com
- What Drives AI Citations? Content, Retrieval and Model Knowledge in Generative Engine Optimization (GEO) · arxiv.org
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
2026 generative engine optimization GEO AEO SEO experts consensus Perplexity ChatGPT search best practices study citations content structure OBSERVED | Google ↗ AI Mode ↗ | — | Instruction | — | — | 1x of 1 | |
Perplexity official publisher documentation crawler robots.txt citations search sources ChatGPT search official website crawler documentation OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 |