Real ChatGPT answer · index seedIqmqKb0lDbIcompleteMarketing and advertising · marketing agenciesinformational
How do we objectively evaluate programmatic ad networks for CTV campaigns regarding audience verification and viewability rates?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
How do we objectively evaluate programmatic ad networks for CTV campaigns regarding audience verification and viewability rates?
3 real searches · 1 real-search pass
MRC IAB CTV measurement guidelines viewability audience verification invalid traffic CTV standardsGoogle ↗
OBSERVEDReason
IAB Tech Lab CTV ad measurement guidelines OM SDK CTV viewability measurementGoogle ↗
OBSERVEDReason
MRC CTV ad impression measurement guidelines video viewability CTVGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
MRC IAB CTV measurement guidelines viewability audience verification invalid traffic CTV standards Google ↗
IAB Tech Lab CTV ad measurement guidelines OM SDK CTV viewability measurement Google ↗
MRC CTV ad impression measurement guidelines video viewability CTV Google ↗
- DoubleVerify · doubleverify.com
- IAS · integralads.com
- Comscore · comscore.com
- Nielsen · nielsen.com
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
MRC IAB CTV measurement guidelines viewability audience verification invalid traffic CTV standards OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
IAB Tech Lab CTV ad measurement guidelines OM SDK CTV viewability measurement OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
MRC CTV ad impression measurement guidelines video viewability CTV OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |