Real ChatGPT answer · index seedIlGLDGA3VEAcompleteMarketing and advertising · AI search and generative engine optimizationinformational
How do Microsoft Copilot and ChatGPT handle brand citations differently for local service queries, and how can we optimize for both simultaneously?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
How do Microsoft Copilot and ChatGPT handle brand citations differently for local service queries, and how can we optimize for both simultaneously?
3 real searches · 1 real-search pass
Microsoft Copilot search citations how sources are selected Bing local business recommendations official documentationGoogle ↗
OBSERVEDInstruction
OpenAI ChatGPT search citations how search sources are selected local business recommendations official documentationGoogle ↗
OBSERVEDInstruction
local SEO AI search visibility Bing Places Google Business Profile structured data local citations best practices 2026Google ↗
OBSERVEDInstruction
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
Microsoft Copilot search citations how sources are selected Bing local business recommendations official documentation Google ↗
OpenAI ChatGPT search citations how search sources are selected local business recommendations official documentation Google ↗
local SEO AI search visibility Bing Places Google Business Profile structured data local citations best practices 2026 Google ↗
- How web search works in Microsoft Copilot Chat and agents · support.microsoft.com
- Data, privacy, and security for web search in Microsoft Copilot and Microsoft Copilot Chat · learn.microsoft.com
- Control and review sources of Microsoft Copilot Chat's responses · support.microsoft.com
- Searching the web with ChatGPT · help.openai.com
- Web search · developers.openai.com
- Add and manage your business listing · support.microsoft.com
- Bing Places for Business · bing.com
- Local Business (LocalBusiness) Structured Data | Google Search Central | Documentation | Google for Developers · developers.google.com
- Marking Up Your Site with Structured Data · bing.com
- Webmaster Guidelines · bing.com
- Keeping Content Discoverable with Sitemaps in AI Powered Search · blogs.bing.com
- Introducing AI Performance in Bing Webmaster Tools Public Preview · blogs.bing.com
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Microsoft Copilot search citations how sources are selected Bing local business recommendations official documentation OBSERVED | Google ↗ AI Mode ↗ | — | Instruction | — | — | 1x of 1 | |
OpenAI ChatGPT search citations how search sources are selected local business recommendations official documentation OBSERVED | Google ↗ AI Mode ↗ | — | Instruction | — | — | 1x of 1 | |
local SEO AI search visibility Bing Places Google Business Profile structured data local citations best practices 2026 OBSERVED | Google ↗ AI Mode ↗ | — | Instruction | — | — | 1x of 1 |