Real ChatGPT answer · index seedIdNxxHOcoV0completeMarketing and advertising · local marketinginformational
Why do inconsistent NAP citations hurt our local search visibility and how do we even begin to find where they are wrong?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Why do inconsistent NAP citations hurt our local search visibility and how do we even begin to find where they are wrong?
1 real search · 1 real-search pass
Google local search ranking factors business information relevance distance prominence citations NAP consistency audit local SEOGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT1 real searches · gpt-6
Google local search ranking factors business information relevance distance prominence citations NAP consistency audit local SEO Google ↗
- Check Google Business Profile · business.google.com
- Check Bing Places · bingplaces.com
- Check Yelp · biz.yelp.com
- Check Apple Business Connect · businessconnect.apple.com
- Check Facebook · facebook.com
- Visit BrightLocal · brightlocal.com
- Visit Whitespark · whitespark.ca
- Visit Moz Local · moz.com
- How Google determines local ranking · web.uri.edu
- Are Local Citations (NAP) A Google Ranking Factor? · searchenginejournal.com
- Google's Local Algorithm and Local Ranking Factors · brightlocal.com