Why is our best product not showing up in Amazon search results today and how does the A9 or Rufus ranking algorithm affect this?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Why is our best product not showing up in Amazon search results today and how does the A9 or Rufus ranking algorithm affect this?
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
Amazon Seller Central search ranking product visibility indexing listing suppressed search results ranking factors official 2026 Google ↗
Amazon Rufus AI shopping assistant product recommendations product detail page attributes reviews official 2026 Google ↗
- Amazon Rufus: Amazon's AI shopping assistant gets smarter and more personal · aboutamazon.com
- About Alexa for Shopping · digprjsurvey.amazon.com
- 'Amazon Rufus' AI experience comes to the Amazon Shopping app · aboutamazon.com
- primary goal when presenting results in response to a search query on the Product Search Results Page (“PSRP”). Our ranking models do not include inputs that differentiate on the basis of whether the product is sold by Retail or a Seller, whether the Seller purchases Amazon fulfilment services (Fulfilled by Amazon (“FBA”)), or whether a product is Amazon-branded or third-party branded. The explanation of ranked product search is also relevant to the Store’s AI shopping assistant feature, “Rufus” · assets.aboutamazon.com
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Amazon Seller Central search ranking product visibility indexing listing suppressed search results ranking factors official 2026 OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
Amazon Rufus AI shopping assistant product recommendations product detail page attributes reviews official 2026 OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 |