Real ChatGPT answer · index seedILuMtlz2TlwcompleteMarketing and advertising · AI search and generative engine optimizationcomparison
Is structured data implementation actually better than PR mentions for forcing LLMs to reference our SaaS product in comparison queries?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Is structured data implementation actually better than PR mentions for forcing LLMs to reference our SaaS product in comparison queries?
3 real searches · 1 real-search pass
structured data schema markup impact AI search LLM citations product recommendations comparison queries PR mentions third party authority researchGoogle ↗
OBSERVEDConsequence
Google Search Central structured data does not guarantee rich results schema.org AI search documentationGoogle ↗
OBSERVEDOther / navigational
LLM brand mentions earned media third party sources AI recommendations research SaaS comparison queriesGoogle ↗
OBSERVEDComparison
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 2 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
structured data schema markup impact AI search LLM citations product recommendations comparison queries PR mentions third party authority research Google ↗
Google Search Central structured data does not guarantee rich results schema.org AI search documentation Google ↗
LLM brand mentions earned media third party sources AI recommendations research SaaS comparison queries Google ↗
- Google's Guide to Optimizing for Generative AI Features on Google Search | Google Search Central | Documentation | Google for Developers · developers.google.cn
- AI Features and Your Website | Google Search Central | Documentation | Google for Developers · developers.google.com
- Schema Markup Didn't Move AI Citations In Ahrefs Test · searchenginejournal.com
- Schema Markup Fails to Lift AI Citations: Ahrefs Study · techwyse.com
- Does Schema Markup Predict AI Citation? A Cross-Platform Empirical Study of Structured Data and Generative Engine Optimization · aixiv.science
- Why 62% of AI citations don’t lead to brand mentions [Study] · semrush.com
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
structured data schema markup impact AI search LLM citations product recommendations comparison queries PR mentions third party authority research OBSERVED | Google ↗ AI Mode ↗ | — | Consequence | — | — | 1x of 1 | |
Google Search Central structured data does not guarantee rich results schema.org AI search documentation OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
LLM brand mentions earned media third party sources AI recommendations research SaaS comparison queries OBSERVED | Google ↗ AI Mode ↗ | — | Comparison | — | — | 1x of 1 |