Real ChatGPT answer · index seedIFy2sN9ETnUcompleteMarketing and advertising · AI search and generative engine optimizationcomparison
How does the new Google Search Generative Experience impact local business click through rates and should I shift my tiny ad budget away from maps?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
How does the new Google Search Generative Experience impact local business click through rates and should I shift my tiny ad budget away from maps?
1 real search · 1 real-search pass
Google AI Overviews local search impact click through rates local businesses 2026 study CTRGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT1 real searches · gpt-6
Google AI Overviews local search impact click through rates local businesses 2026 study CTR Google ↗
- Study: AI local search data · brightlocal.com
- AI local visibility is up to 30x harder than ranking in Google: Report · searchengineland.com
- AIO Impact on Google CTR: 2026 Update · seerinteractive.com
- Google AI Overviews CTR shows early signs of recovery: Study · searchengineland.com