Is it worth paying for PPC ads when our local organic SEO is already ranking in the top three positions for pest control?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Is it worth paying for PPC ads when our local organic SEO is already ranking in the top three positions for pest control?
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
Google Ads paid search organic search cannibalization incrementality study local business SEO PPC branded search Google ↗
Google Ads measure incremental conversions experiments search ads organic results official documentation Google ↗
- Impact Of Ranking Of Organic Search Results On The Incrementality Of Search Ads · research.google
- Impact of Organic Ranking on Ad Click Incrementality · research.google
- Understand your Conversion Lift based on users measurement data · support.google.com
- About Conversion Lift · support.google.com
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Google Ads paid search organic search cannibalization incrementality study local business SEO PPC branded search OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
Google Ads measure incremental conversions experiments search ads organic results official documentation OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |