How do Apple Search Ads keyword strategy costs compare to standard Google Ads for a boutique e-commerce brand?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
How do Apple Search Ads keyword strategy costs compare to standard Google Ads for a boutique e-commerce brand?
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
Apple Search Ads average CPT cost benchmarks 2025 2026 keyword bidding ecommerce app Google ↗
Google Ads ecommerce average CPC benchmark 2025 shopping search retail Google ↗
- Apple Ads benchmarks 2026: CPT, CPI, CR & TTR by category · apptweak.com
- Cost-per tap of search results ads · mobileaction.co
- Google Ads Benchmarks: Non-Brand CPC $2.14, ROAS 4.28 · topgrowthmarketing.com
- Google Ads Benchmarks for Ecommerce (2026): CPC, CTR, ROAS, CPA · shopiator.com
- Considerations for keyword bids - Help · ads.apple.com
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Apple Search Ads average CPT cost benchmarks 2025 2026 keyword bidding ecommerce app OBSERVED | Google ↗ AI Mode ↗ | — | Comparison | — | — | 1x of 1 | |
Google Ads ecommerce average CPC benchmark 2025 shopping search retail OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |