What are the current average CPMs for Taboola native advertising campaigns in the B2B software sector?
Fan-out diagram
Seed → topic clusters → sub-queries, per model.
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence. 29 queries are still being classified.
What the models actually searched
Each model answered the query with its own web search. These are the searches it ran, matched to the closest simulated query.
Semantic map
Every query placed by meaning (EmbeddingGemma 2, 256-d). Shaded regions are topics, nearby points are near-paraphrases, and a circle's size is how often the query came back.
Queries
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
average cpm taboola b2b software REFORMULATION | Google ↗ AI Mode ↗ | Find direct statistics on average cost per mille for B2B software brands running Taboola campaigns. | — | web_article | b2b software cpm benchmarks | 2x of 3 | |
taboola b2b software cpm benchmark REFORMULATION | Google ↗ AI Mode ↗ | Find the specific average cost per thousand impressions for B2B software on Taboola. | — | web_article | b2b software cpm benchmarks | 1x of 3 | |
taboola advertising benchmarks by industry RELATED | Google ↗ AI Mode ↗ | Compare B2B software CPMs against other verticals on the Taboola network. | — | dataset | taboola pricing and budgeting | 1x of 3 | |
average cpm for native advertising in b2b tech RELATED | Google ↗ AI Mode ↗ | Understand broader native advertising costs across the B2B technology sector. | — | dataset | b2b software cpm benchmarks | 1x of 3 | |
taboola native advertising cost benchmarks 2024 RELATED | Google ↗ AI Mode ↗ | Understand broader Taboola pricing trends across recent periods to contextualize B2B software rates. | — | dataset | taboola pricing and budgeting | 1x of 3 | |
how to reduce cpm on taboola native ads IMPLICIT | Google ↗ AI Mode ↗ | Learn tactical methods to lower ad costs and improve efficiency on the Taboola platform. | — | how_to_steps | native advertising cpm optimization | 1x of 3 | |
how much do b2b lead gen campaigns cost on discovery platforms IMPLICIT | Google ↗ AI Mode ↗ | Estimate the overall budgeting requirements for running native discovery ads for B2B lead generation. | — | buyers_guide | b2b saas advertising costs | 1x of 3 | |
how to lower cpm on taboola campaigns IMPLICIT | Google ↗ AI Mode ↗ | Learn actionable strategies to reduce advertising costs and improve return on ad spend on Taboola. | — | how_to_steps | native advertising cpm optimization | 1x of 3 | |
taboola vs outbrain b2b cpm comparison COMPARATIVE | Google ↗ AI Mode ↗ | Determine if competing native ad networks offer better pricing for B2B tech campaigns. | — | comparison_table | taboola versus outbrain cpm | 1x of 3 | |
taboola vs outbrain cpm costs b2b COMPARATIVE | Google ↗ AI Mode ↗ | Compare Taboola's pricing against its primary competitor Outbrain within the B2B sector. | — | comparison_table | taboola versus outbrain cpm | 1x of 3 | |
taboola vs outbrain cpm comparison b2b COMPARATIVE | Google ↗ AI Mode ↗ | Compare Taboola advertising costs against major competitors like Outbrain specifically for B2B audiences. | — | comparison_table | taboola versus outbrain cpm | 1x of 3 | |
saas native advertising platforms costs ENTITY EXPANSION | Google ↗ AI Mode ↗ | Explore advertising channels beyond Taboola that specialize in B2B software lead generation. | — | buyers_guide | b2b saas advertising costs | 1x of 3 | |
taboola advertising pricing models cpc cpm vCPM ENTITY EXPANSION | Google ↗ AI Mode ↗ | Learn about the various pricing models and cost structures available on Taboola. | — | glossary/definition | taboola pricing and budgeting | 1x of 3 | |
native advertising platforms for enterprise software ENTITY EXPANSION | Google ↗ AI Mode ↗ | Identify other native discovery networks suitable for B2B enterprise software customer acquisition. | — | buyers_guide | b2b saas advertising costs | 1x of 3 | |
what is a good cpm for b2b saas lead generation PERSONALIZED | Google ↗ AI Mode ↗ | Understand acceptable performance thresholds specifically tailored for software-as-a-service marketing KPIs. | — | glossary/definition | b2b saas advertising costs | 1x of 3 | |
what is a good cpm for saas native ads PERSONALIZED | Google ↗ AI Mode ↗ | Determine realistic performance targets for Software as a Service native advertising campaigns. | — | faq_page | native advertising cpm optimization | 1x of 3 | |
best advertising channels for SaaS customer acquisition cost PERSONALIZED | Google ↗ AI Mode ↗ | Evaluate overall SaaS customer acquisition economics including native channels versus paid search and social. | — | case_study | b2b saas advertising costs | 1x of 3 | |
taboola b2b software campaign case study RELATED | Google ↗ AI Mode ↗ | See real-world examples of B2B software companies running successful Taboola campaigns with reported costs. | — | case_study | b2b content distribution roi | 1x of 3 | |
taboola average cpm 2024 2025 REFORMULATION | Google ↗ AI Mode ↗ | Find the most recent yearly average CPM data for Taboola campaigns. | — | web_article | b2b software cpm benchmarks | 1x of 3 | |
what is cpm in native advertising REFORMULATION | Google ↗ AI Mode ↗ | Get a clear definition and calculation method for cost per mille in the context of native ad networks. | — | glossary/definition | native advertising cpm optimization | 1x of 3 | |
taboola bidding strategies for b2b traffic IMPLICIT | Google ↗ AI Mode ↗ | Understand how smart bidding and manual cpm bids affect ad delivery in the software niche. | — | faq_page | b2b content distribution roi | 1x of 3 | |
factors affecting taboola ad costs and cpm RELATED | Google ↗ AI Mode ↗ | Identify what variables cause CPMs to rise or fall on the Taboola network. | — | how_to_steps | taboola pricing and budgeting | 1x of 3 | |
taboola minimum budget and bidding requirements RELATED | Google ↗ AI Mode ↗ | Check the financial entry barriers and bidding options required to run campaigns on Taboola. | — | faq_page | taboola pricing and budgeting | 1x of 3 | |
average cost per lead taboola b2b tech RELATED | Google ↗ AI Mode ↗ | Estimate downstream conversion costs beyond just the initial impression pricing. | — | web_article | b2b software cpm benchmarks | 1x of 3 | |
b2b content distribution platform cpm benchmarks IMPLICIT | Google ↗ AI Mode ↗ | Find industry benchmarks for promoting B2B content across content recommendation networks. | — | pdf_whitepaper | b2b content distribution roi | 1x of 3 | |
b2b saas content distribution on taboola roi IMPLICIT | Google ↗ AI Mode ↗ | Determine if native advertising on Taboola yields a positive return on investment for B2B software. | — | case_study | b2b content distribution roi | 1x of 3 | |
taboola advertiser help center pricing models ENTITY EXPANSION | Google ↗ AI Mode ↗ | Access official platform documentation regarding pricing models, CPC, and CPM structures. | — | product_spec_sheet | taboola pricing and budgeting | 1x of 3 | |
taboola native advertising pricing model 2026 REFORMULATION | Google ↗ AI Mode ↗ | Check the most up-to-date pricing structure and minimum spend requirements for Taboola. | — | pricing_page | taboola pricing and budgeting | 1x of 3 | |
taboola campaign cost estimation tool ENTITY EXPANSION | Google ↗ AI Mode ↗ | Calculate expected impressions and spend for a Taboola campaign using an interactive tool. | — | calculator/tool | taboola pricing and budgeting | 1x of 3 |
Passes
Does another pass still surface new queries? A flattening curve means the fan-out has stabilised.
| Model | Pass | Target | Generated | Seconds | Tokens (in / out) | Notes |
|---|---|---|---|---|---|---|
| gemini-3.5-flash-lite | 1 | 10 | 10 | — | 915 / 1,206 | |
| gemini-3.5-flash-lite | 2 | 10 | 10 | — | 915 / 1,183 | |
| gemini-3.5-flash-lite | 3 | 10 | 10 | — | 915 / 1,237 |