What is the average industry open rate for re-engagement campaign copy in the B2B SaaS sector so I know what to aim for this quarter?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What is the average industry open rate for re-engagement campaign copy in the B2B SaaS sector so I know what to aim for this quarter?
1 real search · 1 real-search pass
2025 2026 B2B SaaS email re-engagement campaign average open rate benchmark reactivation email benchmarkGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT1 real searches · gpt-6
2025 2026 B2B SaaS email re-engagement campaign average open rate benchmark reactivation email benchmark Google ↗
- B2B SaaS and B2B Email Nurture Benchmarks 2026 · growthspreeofficial.com
- B2B Email Engagement Benchmarks 2026 · tofuhq.com
- Email marketing benchmarks by industry (+ email open rate data) · blog.hubspot.com