Real ChatGPT answer · index seedHyjNUayTk44completeMarketing and advertising · marketing agenciesbrand
What do top tier marketing agencies charge for retainer fees compared to project based pricing in the current economic climate?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What do top tier marketing agencies charge for retainer fees compared to project based pricing in the current economic climate?
1 real search · 1 real-search pass
2026 marketing agency pricing benchmarks monthly retainers project-based fees survey agency pricing trends inflation budgetsGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT1 real searches · gpt-6
2026 marketing agency pricing benchmarks monthly retainers project-based fees survey agency pricing trends inflation budgets Google ↗
- The 2026 Agency Pricing & Packaging Report · sproutsocial.com
- Digital Agency Industry Report · prometheanresearch.com
- Marketing Agency Hourly Rates: 2026 Benchmarks · hausadvisors.com
- Digital Marketing Pricing: How Much Does It Cost in 2026? [Data] · webfx.com