Real ChatGPT answer · index seedHxObPzDhYpccompleteMarketing and advertising · brandinginformational
What specific KPIs should I monitor on Google Analytics and social media to gauge the success of my recent brand awareness campaign?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What specific KPIs should I monitor on Google Analytics and social media to gauge the success of my recent brand awareness campaign?
2 real searches · 1 real-search pass
Google Analytics 4 official documentation key events traffic acquisition engaged sessions users dimensions metrics brand awareness campaignGoogle ↗
OBSERVEDReason
Meta business help center reach impressions frequency brand awareness campaign measurement ad recall lift social media metricsGoogle ↗
OBSERVEDConsequence
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
Google Analytics 4 official documentation key events traffic acquisition engaged sessions users dimensions metrics brand awareness campaign Google ↗
Meta business help center reach impressions frequency brand awareness campaign measurement ad recall lift social media metrics Google ↗
- User acquisition report vs. Traffic acquisition report · support.google.com
- Predefined Reports | Google Analytics | Google for Developers · developers.google.com
- TwG_CMO_CFO_Media_Effectiveness_Guide · thinkwithgoogle.com
- 2 Build your brand · thinkwithgoogle.com
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Google Analytics 4 official documentation key events traffic acquisition engaged sessions users dimensions metrics brand awareness campaign OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
Meta business help center reach impressions frequency brand awareness campaign measurement ad recall lift social media metrics OBSERVED | Google ↗ AI Mode ↗ | — | Consequence | — | — | 1x of 1 |