What kind of ROI should I realistically expect if I hire a marketing automation agency to overhaul our B2B lead generation funnel this quarter
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What kind of ROI should I realistically expect if I hire a marketing automation agency to overhaul our B2B lead generation funnel this quarter
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
Classifying 2 queries…
Searches and sources
ChatGPT2 real searches · gpt-6
B2B marketing automation ROI benchmarks lead conversion pipeline marketing automation agency 2025 research Google ↗
B2B demand generation benchmarks lead to opportunity conversion cost per lead 2025 report Google ↗
- 2025 B2B Sales & Marketing Benchmark Report · 8560290.fs1.hubspotusercontent-na1.net
- 2026 B2B Paid Media Benchmark Report · metadata.io
- How we counted | 2026 B2B Benchmark · cpanel.metadata.io
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
B2B marketing automation ROI benchmarks lead conversion pipeline marketing automation agency 2025 research OBSERVED | Google ↗ AI Mode ↗ | — | — | — | — | 1x of 1 | |
B2B demand generation benchmarks lead to opportunity conversion cost per lead 2025 report OBSERVED | Google ↗ AI Mode ↗ | — | — | — | — | 1x of 1 |