Real ChatGPT answer · index seedHLCGJtRxNCEcompleteMarketing and advertising · AI search and generative engine optimizationinformational
What are the practical steps for auditing our image alt text and metadata to make sure our visual assets show up in multimodal AI search queries on a zero-dollar budget?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What are the practical steps for auditing our image alt text and metadata to make sure our visual assets show up in multimodal AI search queries on a zero-dollar budget?
3 real searches · 1 real-search pass
Google Search Central image SEO best practices alt text image structured data sitemap multimodal search guidanceGoogle ↗
OBSERVEDInstruction
W3C WAI images tutorial alt text decorative functional complex imagesGoogle ↗
OBSERVEDInstruction
Google Search Console performance search appearance image search documentationGoogle ↗
OBSERVEDOther / navigational
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
Google Search Central image SEO best practices alt text image structured data sitemap multimodal search guidance Google ↗
W3C WAI images tutorial alt text decorative functional complex images Google ↗
Google Search Console performance search appearance image search documentation Google ↗
- Images Tutorial | Web Accessibility Initiative (WAI) · w3.org
- Tips and Tricks | Web Accessibility Initiative (WAI) · w3.org
- Complex Images | Web Accessibility Initiative (WAI) · w3c.github.io
- ExifTool · exiftool.org
- Google Chrome DevTools · developer.chrome.com
- Google Rich Results Test · search.google.com
- Image SEO Best Practices | Google Search Central | Documentation | Google for Developers · developers.google.com
- Google Images SEO: Image Metadata | Google Search Central | Documentation | Google for Developers · developers.google.com
- Image SEO Best Practices | Google Search Central | Documentation | Google for Developers · developers.google.com
- Performance report (Search results): Overview and basic setup · support.google.com
- Open Search Console · search.google.com
- Download SEO Spider · screamingfrog.co.uk
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Google Search Central image SEO best practices alt text image structured data sitemap multimodal search guidance OBSERVED | Google ↗ AI Mode ↗ | — | Instruction | — | — | 1x of 1 | |
W3C WAI images tutorial alt text decorative functional complex images OBSERVED | Google ↗ AI Mode ↗ | — | Instruction | — | — | 1x of 1 | |
Google Search Console performance search appearance image search documentation OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 |