Is Butter London currently considered a clean beauty brand by major industry standards and what do their ingredient lists actually reveal
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Is Butter London currently considered a clean beauty brand by major industry standards and what do their ingredient lists actually reveal
3 real searches · 1 real-search pass
Butter London clean beauty ingredients list brand current nail polish ingredients clean standards Sephora CredoGoogle ↗
OBSERVEDOther / navigational
Butter London ingredient lists nail lacquer foundation skincare ingredients official siteGoogle ↗
OBSERVEDOther / navigational
clean beauty standards no legal definition FDA cosmetics clean beauty Credo Dirty List Sephora Clean at Sephora criteriaGoogle ↗
OBSERVEDOther / navigational
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
Butter London clean beauty ingredients list brand current nail polish ingredients clean standards Sephora Credo Google ↗
Butter London ingredient lists nail lacquer foundation skincare ingredients official site Google ↗
clean beauty standards no legal definition FDA cosmetics clean beauty Credo Dirty List Sephora Clean at Sephora criteria Google ↗
- About Us · butterlondon.com
- Ingredients · butterlondon.com
- BUTTER LONDON’S TAKE ON CLEAN BEAUTY: EXPLAINED · butterlondon.co.uk
- Pure Colour 21X Ingredients · butterlondon.com
- Pure Colour 21X Nail Lacquer · butterlondon.com
- NAIL · butterlondon.com
- What are "Clean at Sephora" standards? · sephoraid.zendesk.com
- What are "Clean at Sephora" standards? · sephorahk.zendesk.com
- The Credo Standard · credobeauty.com
- dirty list block content · credobeauty.com
- The Ingredient Library · credobeauty.com
- Is butter LONDON Cruelty-Free? · crueltyfree.peta.org
- Summary of Cosmetics Labeling Requirements · fda.gov
- 'Clean at Sephora' Label - · truthinadvertising.org
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Butter London clean beauty ingredients list brand current nail polish ingredients clean standards Sephora Credo OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
Butter London ingredient lists nail lacquer foundation skincare ingredients official site OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
clean beauty standards no legal definition FDA cosmetics clean beauty Credo Dirty List Sephora Clean at Sephora criteria OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 |