How do the birthday gift perks at Ulta Beauty compare to Sephora for someone who primarily buys prestige cosmetics?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
How do the birthday gift perks at Ulta Beauty compare to Sephora for someone who primarily buys prestige cosmetics?
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
Ulta Beauty birthday gift 2026 Ultamate Rewards birthday month gift prestige cosmetics Google ↗
Sephora Beauty Insider birthday gift 2026 birthday month choices prestige brands Google ↗
- Birthday Gift 2026 · sephora.com
- Sephora Unwraps Another Year of Beauty with its 2026 Beauty Insider Birthday Gift Offerings · newsroom.sephora.com
- Birthday Rewards · ulta.com
- About Beauty Insider Loyalty Program · sephora.com
- Birthday Rewards · ulta.com
- Sephora 2026 Birthday Gifts · sephora.com
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Ulta Beauty birthday gift 2026 Ultamate Rewards birthday month gift prestige cosmetics OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
Sephora Beauty Insider birthday gift 2026 birthday month choices prestige brands OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 |