Real ChatGPT answer · index seedH8wuwuHmCwwcompleteMarketing and advertising · web analyticsinformational
We are seeing a massive spike in direct traffic with zero second session durations in GA4, so how do I filter out sophisticated bot traffic effectively?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
We are seeing a massive spike in direct traffic with zero second session durations in GA4, so how do I filter out sophisticated bot traffic effectively?
1 real search · 1 real-search pass
Google Analytics 4 bot traffic filtering known bots unwanted referrals internal traffic data filters documentation server side bot detectionGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT1 real searches · gpt-6
Google Analytics 4 bot traffic filtering known bots unwanted referrals internal traffic data filters documentation server side bot detection Google ↗
- Known bot-traffic exclusion · support.google.com
- [GA4] Filter, report on, or restrict access to data subsets · support.google.com
- Google Analytics Bot Traffic: How to Find and Filter It in GA4 (2026) · goodinbound.com
- Spam traffic in GA4: How to detect, filter & prevent it · searchengineland.com