My HVAC business is wasting money on PPC clicks that do not convert. How do I pivot my strategy to local SEO to lower my overall customer acquisition costs?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
My HVAC business is wasting money on PPC clicks that do not convert. How do I pivot my strategy to local SEO to lower my overall customer acquisition costs?
1 real search · 1 real-search pass
Google Search Central local business structured data SEO helpful content Google Business Profile local ranking guidelines HVAC local SEOGoogle ↗
OBSERVEDInstruction
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT1 real searches · gpt-6
Google Search Central local business structured data SEO helpful content Google Business Profile local ranking guidelines HVAC local SEO Google ↗