I am arguing with my marketing director about PPC versus organic search budget allocation for a new SaaS product launching tomorrow, so what recent data shows which channel converts better?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
I am arguing with my marketing director about PPC versus organic search budget allocation for a new SaaS product launching tomorrow, so what recent data shows which channel converts better?
3 real searches · 1 real-search pass
2025 2026 SaaS Google Ads paid search vs organic search conversion rate benchmark study cost per lead conversion rateGoogle ↗
OBSERVEDComparison
2025 SaaS organic search conversion rate benchmark paid search conversion rate B2B softwareGoogle ↗
OBSERVEDComparison
2026 Google Ads benchmark search conversion rate software industry WordStreamGoogle ↗
OBSERVEDComparison
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
2025 2026 SaaS Google Ads paid search vs organic search conversion rate benchmark study cost per lead conversion rate Google ↗
2025 SaaS organic search conversion rate benchmark paid search conversion rate B2B software Google ↗
2026 Google Ads benchmark search conversion rate software industry WordStream Google ↗
- The Best Marketing Channels for SaaS Companies (New Study) · position.digital
- 100+ Google Ads Benchmarks for B2B SaaS (October 2026) · piperocket.digital
- Average SaaS conversion rate benchmark report by Unbounce · unbounce.com
- Conversion Rate by Traffic Source · firstpagesage.com
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
2025 2026 SaaS Google Ads paid search vs organic search conversion rate benchmark study cost per lead conversion rate OBSERVED | Google ↗ AI Mode ↗ | — | Comparison | — | — | 1x of 1 | |
2025 SaaS organic search conversion rate benchmark paid search conversion rate B2B software OBSERVED | Google ↗ AI Mode ↗ | — | Comparison | — | — | 1x of 1 | |
2026 Google Ads benchmark search conversion rate software industry WordStream OBSERVED | Google ↗ AI Mode ↗ | — | Comparison | — | — | 1x of 1 |