Real ChatGPT answer · index seedFxgeuit2UegcompleteMarketing and advertising · AI search and generative engine optimizationbrand
What specific technical changes do we need to make in our structured data schema to ensure our product catalog is properly indexed by multimodal generative search engines?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What specific technical changes do we need to make in our structured data schema to ensure our product catalog is properly indexed by multimodal generative search engines?
3 real searches · 1 real-search pass
Google Search Central product structured data Product ProductGroup merchant listings image requirements documentationGoogle ↗
OBSERVEDOther / navigational
Schema.org Product ProductGroup additionalProperty hasVariant subjectOf video image documentationGoogle ↗
OBSERVEDReason
Microsoft Bing product structured data schema.org product feed documentation generative searchGoogle ↗
OBSERVEDOther / navigational
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 2 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
Google Search Central product structured data Product ProductGroup merchant listings image requirements documentation Google ↗
Schema.org Product ProductGroup additionalProperty hasVariant subjectOf video image documentation Google ↗
Microsoft Bing product structured data schema.org product feed documentation generative search Google ↗
- Product Variant Structured Data (ProductGroup, Product) | Google Search Central | Documentation | Google for Developers · developers.google.com
- ProductGroup · schema.org
- How To Add Merchant Listing Structured Data | Google Search Central | Documentation | Google for Developers · developers.google.com
- Intro to Product Structured Data on Google | Google Search Central | Documentation | Google for Developers · developers.google.com
- Use public websites to improve generative answers - Microsoft Copilot Studio · learn.microsoft.com
- Google Rich Results Test · search.google.com
- Schema.org Validator · validator.schema.org
- Google Search Console · search.google.com
- Bing Webmaster Tools · bing.com
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Google Search Central product structured data Product ProductGroup merchant listings image requirements documentation OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
Schema.org Product ProductGroup additionalProperty hasVariant subjectOf video image documentation OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
Microsoft Bing product structured data schema.org product feed documentation generative search OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 |