What are the current industry benchmarks for billable utilization rates when managing external contractors in a small creative agency setting?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What are the current industry benchmarks for billable utilization rates when managing external contractors in a small creative agency setting?
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
Classifying 2 queries…
Searches and sources
ChatGPT2 real searches · gpt-6
2025 2026 creative agency billable utilization benchmark contractor utilization rate agency profitability benchmark Google ↗
professional services utilization benchmark 2025 agency billable utilization contractors creative services Google ↗
- 2026 PSO Benchmarks: Insights from SPI Benchmark Maturity Report · deltek.com
- 5 KPIs from the SPI Professional Services Maturity Benchmark™️ Report Every PSO Must Track for Sustainable Growth · deltek.com
- Agency profitability benchmarks unpacked · images.g2crowd.com
- Utilization Rate: Formula, Benchmarks & How to Improve [2026] · asana.com
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
2025 2026 creative agency billable utilization benchmark contractor utilization rate agency profitability benchmark OBSERVED | Google ↗ AI Mode ↗ | — | — | — | — | 1x of 1 | |
professional services utilization benchmark 2025 agency billable utilization contractors creative services OBSERVED | Google ↗ AI Mode ↗ | — | — | — | — | 1x of 1 |