I need to present a business case for spending money on brand awareness instead of just performance marketing. What are the best recent articles or statistics I can use in my slide deck?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
I need to present a business case for spending money on brand awareness instead of just performance marketing. What are the best recent articles or statistics I can use in my slide deck?
3 real searches · 1 real-search pass
2025 2026 brand building performance marketing effectiveness statistics IPA Binet Field long and short marketing WARC evidenceGoogle ↗
OBSERVEDReason
2025 brand awareness marketing ROI statistics brand building demand generation Kantar Nielsen researchGoogle ↗
OBSERVEDReason
2024 2025 B2B brand awareness performance marketing research LinkedIn B2B Institute 95-5 ruleGoogle ↗
OBSERVEDOther / navigational
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
2025 2026 brand building performance marketing effectiveness statistics IPA Binet Field long and short marketing WARC evidence Google ↗
2025 brand awareness marketing ROI statistics brand building demand generation Kantar Nielsen research Google ↗
2024 2025 B2B brand awareness performance marketing research LinkedIn B2B Institute 95-5 rule Google ↗
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
2025 2026 brand building performance marketing effectiveness statistics IPA Binet Field long and short marketing WARC evidence OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
2025 brand awareness marketing ROI statistics brand building demand generation Kantar Nielsen research OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
2024 2025 B2B brand awareness performance marketing research LinkedIn B2B Institute 95-5 rule OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 |